“Resonate” Blog
In my J452 (Strategic Public Relations Communication) class, one of our big assignments was to design a blog website and write 10 posts about a topic related to our personal and/or professional interests.
I wrote about the music industry since I’ve followed many artists and am always tuned in to the latest news updates. Check out the posts below from my blog called “Resonate.”
“Resonate” home screen.
— Spotify Wrapped 2021: It’s the Most Wonderful Time of the Year —
How the music streaming service turned data tracking into an event users look forward to all year.
— Adele’s Comeback: Promoting Her New Album ‘30’ —
How the beloved British powerhouse made sure “30” was one of the most highly-anticipated albums of 2021.
— The Buzz: Harry Styles, BTS and Lizzo at ‘Love On Tour’ LA Night 2 —
Styles’ second night at The Forum was an unplanned celebrity hangout spot, and the internet couldn’t stop talking about it.
— Travis Scott’s Astroworld Festival 2021: A Tragedy and PR Nightmare —
Nine people died during Scott’s Astroworld set due to a crowd surge. Unfortunately, this deadly occurrence aligns with the rapper’s reputation for holding dangerous shows, and it’s obvious his PR team hasn’t learned how to handle these situations.
— COVID-Era Music Festival Guidelines: Lollapalooza vs. Rolling Loud —
These two major summer music festivals had COVID-19 guidelines in place, but were they communicated effectively or even enforced? Did they ruin their image or hurt future business by keeping these dates?
— Topps’ Racist ‘BTS Bruisers’ Garbage Pail Kids Caricature Should Have Never Been Greenlighted —
Topps rightfully received backlash after releasing a racist depiction of BTS being beaten like Whac-A-Moles. Its “apology” was just as bad.
— Five K-Pop Marketing Strategies Western Artists Should Adopt —
The K-pop industry has built some of the world’s most powerful fanbases through its innovative marketing strategies, and Western artists should pay attention.
— Artist Advocacy: Eric Nam and #StopAsianHate —
How the Korean-American entertainer became a leading advocate for #StopAsianHate, why his messaging was effective and what other artists can learn.
— How Harry Styles’ Viral ‘Adore You’ Music Video Campaign Took Over the Internet —
Harry Styles managed to pull off a treasure-hunt style integrated marketing campaign for his new music video (and it’s kinda weird).
— “Hello, it’s me” -Adele, 2015 —
Welcome to my blog! Meet the writer and learn more about Resonate.